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The boundaries are more blurred than ever between the two categories as even current racers and freeriders such as Bernard Kerr, Rachel Atherton, Danny Hart, and Finn Iles have begun to put more effort into their YouTube channels too.

Outside the trials world, former pros have also turned to Youtube to continue their careers such as 2013 FMB overall winner Sam Pilgrim, 2015 Rampage Best Trick Winner Sam Reynolds and slopestyle legend Cam McCaul. Some of the most talented riders on the planet have got their start on YouTube and continue to use it as their main outlet such as Danny MacAskill, Fabio Wibmer and Tomomi Nishikubo. But, is this new generation of content creators hoarding all the sponsorship money at the expense of fast riders? Well, it's time to wade into the mire of shit slinging too.įor a start, this is a bit of a false comparison. Those channels can rack up millions of views a month. It's understandable when some experienced riders roll their eyes at those ‘Epic Backcountry Rides’ or videos about how ‘sick’ the bike park is, or being told how to bunny hop for the 40th time, but clearly there’s an audience that cares. I’ll be the first to admit that a lot of what happens on YouTube is pretty lame.

I've seen it shared by both sizeable YouTubers and, more frequently, by talented riders with a chip on their shoulders. The implication is that the bike industry is ignoring the best riders out there and instead spending all its money sponsoring riders who simply have a large following on the video-sharing site and no riding ability. One meme that has been doing the rounds and simply refuses to die is the above image pitting 'YouTubers' and 'Dudes who actually shred' against each other.

Throughout Silly Season I've been spending a lot of time on social media trying to spot new sponsors for riders and maybe some new bikes too.

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